Text-A-Thon For a Cause

Electrolux and Kelly Ripa Kick Off
"Text-a-Thon for a Cause"

Electrolux and Kelly Ripa remain committed to raising money and awareness to support this worthy cause. Together, they are launching another exciting campaign that utilizes a form of communication that many of us use every day - texting! During September, Ovarian Cancer Awareness Month, Electrolux and Kelly are holding a "Text-a-Thon for a Cause" to help raise support for the Ovarian Cancer Research Fund whose mission is to fund research to find a method of early detection and ultimately a cure for ovarian cancer.



Throughout September, you can donate $5 to the cause by texting "KELLY" to 85944 from your mobile phones (standard text messaging rates apply) - or logging on to
www.kelly-confidential.com. Also, every time you log on to the Web site, you'll be entered for a chance to win an amazing contribution to your home - a luxury front load washer and dryer from Electrolux in Turquoise Sky, the color inspired by the teal ribbon of ovarian cancer awareness.

Also during September, visitors to Kelly Confidential can help spread awareness for this important cause by sending a virtual T-shirt to a friend. For every virtual t-shirt sent, Electrolux will donate $1 to the OCRF. Fashion-forward Moms can also purchase a limited edition T-shirt designed by Ripa; 100% of the proceeds from the sale of the T-shirts will go to OCRF.